Suning: 500 stores will not be out of control - Suning, Gome, home appliance chain - HC Network Appl

2007 1 20 Zhang Jindong, chairman of Suning Appliance won 2006CCTV annual economic figures. Positive under the Monday opening, Suning stock rose again, once the market value of more than 500 billion mark, Suning has thus become the world's second largest electronics retail chain.

1 26, at IBM Forum, Sun Weimin, president of Suning Appliance in front of nearly a thousand business representatives about the Suning's "road to IT success", in his opinion there is no strong support for the background information can not manage 500 stores, and can not achieve the current Suning's business model.

Enterprise scale IT system decision

From the air conditioning started in Suning stores, initially a 200-square-meter store, to 1993, Suning Appliance sales reached 300 million yuan, this time the integration of financial development in a bottleneck.

"Actually is a billing system, then the biggest problem is the billing and back-front combination of financial need." Sun Weimin, who recalls that Suning has developed a set of on their own after-sales service management based on DOS operating system, the distribution, installation, maintenance and other information stored in the database, set up an initial customer relationship management systems and financial computerized system, as the industry pioneer in information technology.

When other retailers can also manually fill out invoices, Suning have been able to print invoices computer. Suning chain started in 1996, with the expansion of the scale, in order to solve the inventory logistics problems, Suning has established the first national computer billing system.

2000 his became a watershed in the history of Suning, which consists of Pianju corner of the country to the layout and co-operation and Wuhan Jin Li, officially launched the ERP system, the system ensures effective control of Suning stores across the country logistics and finance.

But by 2006, Suning and accelerated development of Sun's biggest worry about the people there have been, "At that time management has exposed some of the core issues in the ERP system is difficult to be resolved, the original system can no longer support the rapid pace of Suning . was caught up in a very difficult position, accelerating the speed shop and race between the management of vulnerability, if the management do not increase, Suning may face loss of control of the situation, if so, can not clean up. "

Scale enterprises in China were no longer comparable object, Sun Weimin the problem boils down to three areas:

First, procurement, Suning give more consideration to the original brand marketing, cooperation with suppliers, and now will have to consider the single-product focus on marketing, tracking sales of each product type state, the transition from supplier management to a single product management, which requires very strong systems management, analysis, data mining capability.

Secondly, from the customer side, the former is more general analysis of customer data, and now to individual consumption, personalized service and personalized marketing, the transition through the sale of membership cards, full membership implementation to provide one to one marketing services, which is beyond the capacity of the original system.

In addition, there is a supply chain and service chain in the timing issue. Example, when customers need delivery, installation, maintenance, suppliers, when will arrive, it depends not only on the state of the supplier order management, also need to link the entire series together. Used to be blind, promised delivery only to find loopholes, it will cause a delay, the service is not in place.

Contrast, the original system, this is a company-level system, which has been developed to the needs of Suning Group-based management system; gold edge software performance more as a process software, and Suning need to improve business process management capabilities , whether the system's organizational structure and job responsibilities set, or process management, gold edge software is no longer appropriate; Suning growing need for a clear financial goals, business and finance need to be closely linked to control of the business operation. The force, including payment of domestic software enterprises, including business and finance made basically to two sets of software, standards, and different caliber, affect the consistency of data and operational stability.



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